![]() “And like Kroger, we use consumer insights to create a triple win for consumers, brands, and the retailer.”Ĭooler Screens’ advertising platform enables a multi-retailer nationwide network that already reaches 90+ million viewers monthly in stores and is projected to reach more than 200 million per month in early 2024.īy leveraging Cooler Screens' IoT-enabled advertising and analytics platform, brands can engage with this scaled audience to inspire and engage consumers in brick-and-mortar stores. “We’re humbled to expand our strategic alignment with Kroger, which is a pioneer in retail media and second-to-none in the use of consumer insights,” said Cooler Screens CEO and Founder Arsen Avakian. “Cooler Screens shares and further enables this vision by bringing the best of digital experiences directly into our retail stores while integrating with our 84.51° data science platform to create an engaging and valuable experience for our customers, associates, and brands.” “We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store,” said Cara Pratt, senior vice president at Kroger Precision Marketing. Strategic Alignment Extends Retail Media Success Cooler Screens and Kroger are enabling the vision for digital in-store retail media and merchandising as they become a core part of brands’ marketing strategies. This technology enhances the customer experience, while offering more insights, measurement, and activation.īrands find in-store retail media is an effective way to reach and inspire consumers at their points of decision. ![]() Through a digital media and merchandising experience, Kroger customers can make better-informed decisions based on their own preferences, diets, health needs, budgets and lifestyles. ![]() This follows a successful three-year pilot that had a goal of improving in-store consumer experiences with dynamic, interactive media and digital merchandising. The expansion will bring smart screens into 500 Kroger stores across the U.S. CHICAGO, ILLINOIS, US, May 24, 2023/ / - Cooler Screens today announces its proprietary in-store retail media technology will power digital smart screens in additional retail stores. ![]()
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